Hrithik Roshan will be doing one more endorsement, but free of cost. He will be promoting a countrywide breast-feeding campaign. About half lakh clinic and nursing homes across the country will be carrying autographed posters of Hrithik dressed in a black T-shirt with the line 'You can always tell a mother's milk baby' The campaign will be in nine languages. The campaign is being sponsored by Novartis Nutrition India Ltd. who felt that Hrithik was the right choice for the campaign as he had the perfect blend of good body and innocence.
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