Honey Singh is on to another league, literally. On Thursday evening, he kick-started his Global Fighting Championship (GFC) which he, with his habitual enthusiasm described as the "mother of all boxing events."
The who's who of Dubai descended on World Trade Center for the event.
Says Honey, "Film actors, sports persons, musicians, socialites, royalty and just personal friends...they were all here. I want this to be one of the biggest sporting events from India."
Speaking for the first time about his interest in boxing Yo Yo reveals, "My friends Shafiq, Zak D and Prince Aamir, we are all into boxing. We practice MMA (mixed martial arts) regularly. Ladna, koodna, khelna hamare khoon main hai. There are many wrestlers in my mother's family. So, I guess I've inherited my love for wrestling from my mother's side of the family."
In Dubai's busiest and most busy road, the advertisement for the Thursday event stared out into the world.
Says Honey, "I told the organizers that the hoarding announcing our event on Thursday night had to be bigger than the hoarding for the IPL (Indian Premiere League). I wanted the announcement for our boxing event to be bigger than the cricket hoarding. In India, we give too much importance to only one game. Baaki ke khel aur activities ka kya hoga? Why can't boxing be a primary sport?"
Honey wants to make boxing an organized sport in India. "Just as I have broken the monopoly of film music as being synonymous with popular music in our country, I want to prove that cricket is not the only glamorous sport."
Honey, who says he has a bank of 200 songs ready, has big boxing plans for India. "In October, I'll be bringing the GFC to India. We want to take boxing to the level of cricket. But for that, I need to give serious time to this endeavor. Luckily, I have a bank of 200 songs ready. So I don't have to worry about where my next song is coming from."
What Honey Singh needs, to make boxing a viable financially lucrative sport in India, is the participation of rich and influential friends. Says Yo Yo, "For the Dubai event, I invited 80 of my personal friends from all over the world. I just had to tell them about the event, and they were there. It's very important to get friends on board, friends who make a difference."
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