Hungama Digital Media, South Asia's largest digital & mobile entertainment company, has bagged three awards at the Creative ABBY Awards this year for the launch of several interactive digital initiatives, covering mobile and social networking sites, for the entertainment store-front Hungama.com.
The brand has been awarded Silver for the launch of Hungama MyPlay Application for Facebook in the category Creative Use of Social Media. The presence of Hungama.com on mobile has been awarded 2 Bronze for the categories Best Application for Mobile and Best WAP Site.
Commenting on the success Neeraj Roy, MD & CEO, Hungama Digital Media said, "With more than 8 million users in India, Facebook is one of the most visited Social Networking Sites. A legal music streaming application like MyPlay on Facebook allows users to consume their favorite entertainment & connect with friends simultaneously. Similarly, with 500 mn users, India is one of the fastest growing mobile economies in the world where consumers are spending a lot of time on their mobile downloading entertainment content. Therefore, we introduced a WAP Site to facilitate legal music downloads & the MyPlay application to manage them on the device. A mix of these services on mobile & internet combine to create multiple touch-points for users to access Hungama.com from their preferred destination. It is a great honor to be recognized at a platform like Abby's as we continue to work harder to create more such innovations in the digital space."
Hungama.com, India's premiere digital destination offers more than 300,000 music tracks, ringtones, music videos, mobile wallpapers and more ranging from genres such International, Bollywood, Regional, Devotional and more. The store-front has been launched with a simple objective- to make legalized entertainment more accessible to consumers.
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