Gone are the days (read 'era') when the filmmakers relied solely on the box-office collections in order to calculate their profits. In the present era, even the sky is not seeming to be the limit when it comes to a selling 'quality' film with hot starcast and crew. Be it in film branding, selling the satellite rights, music rights... the film makers are kept busy all the way to the banks.
Speaking about the satellite rights, Bollywood Hungama's ever reliable sources have now discovered that Star India has acquired the satellite rights of the Hrithik Roshan starrer Kaabil for a whopping Rs. 45 crores, even before the completion of the film's shoot. The latest update on this Sanjay Gupta directorial was that they had signed Yami Gautam as the leading lady opposite Hrithik Roshan.
Watch this space for developments.
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