Filmkraft has tied up with Hallmark to merchandise the character of Jaadoo, the alien character in Koi Mil Gaya. Hallmark will be making soft toys of the alien character and it will be made available on the same day the movie gets released.
Koi Mil Gaya, set for release this Friday, features Hrithik Roshan, who plays the role of an adult whose mental abilities have not grown beyond those of an 11-year-old. He accidentally establishes contact with aliens while playing around with a computer left behind by his dead father, a scientist obsessed with extraterrestrial life.
Marc Kolbe has created the visual effects of the film alongwith Craig Mumma who have been involved with Hollywood hits such as Independence Day, Godzilla and Spy Kids.
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