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Wills Lifestyle has initiated this association with the critically acclaimed actress to explore the platform of new age media to engage with the patrons of WIFW in an interesting fashion. For the very first time in the world, a celebrity will tweet directly from the event venue on the on-goings of the Wills Lifestyle India Fashion Week. It is an effort taken towards striking an instant connect with their patrons and followers of the fashion week. Recognizing the growing popularity of Twitter in India and especially of Gul Panag on this platform, Wills Lifestyle decided to take on board Gul Panag as the 'Twitter Face' to cover the event for this medium.
Gul Panag will be present at the venue on all five action-packed days to review the shows and tweet on the daily dose of fashion week news. She will connect with her followers and share her views on the ramp shows, upload pictures of the event and respond to tweets. All Tweeters can now follow Gul Panag's page and get live updates from the event itself! They also stand to win invites to the event by following her updates.
Atul Chand, Divisional Chief Executive - ITC's Lifestyle Retailing Business Divison, said, "This season we are delighted to associate with Gul Panag to be the Twitter face of Wills Lifestyle India Fashion Week. Gul Panag is a regular on twitter and enjoys a lot of support and fan following on the website. Through this association we will be able to reach out to a large fan following on Twitter and create excitement around WIFW."
Speaking on this association, Gul Panag said "I am proud to be associated with Wills Lifestyle in this unique way. I promise to bring to my fans and followers regular updates from the venue and to give them a glimpse of the fashion's grandest celebration, Wills Lifestyle India Fashion Week. Watch-out for my tweets as you stand to win a chance to get invited to the event."