The latest Nicholas Cage movie GHOST RIDER [released this week in the U.S.] is being promoted extensively in India. Continuing the tradition of promoting their films with truly innovative marketing ideas, Sony Pictures Releasing Of India Ltd., which is releasing the action and special effects film on 23rd February in India, has now unveiled the Ghost Rider Bus. This innovative and unique outdoor concept involves a huge Volvo Bus, which operates on the Mumbai-Pune route. It is so creatively painted that when the wheels of the bus turn, it looks as if the wheels of Ghost Rider Hellcycle Bike painted on it are the ones that are actually turning. This Ghost Rider Bus is so startling and eye-catching that heads immediately turn and traffic invariably slows down to take a look at and fully admire this large canvas piece of automobile art!
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