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Last Updated 16.10.2019 | 2:44 PM IST
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FICCI Frames Diary,Day 1 – High on Glam & Content

Click above for event stills
Touted as Asia’s largest global convention on the business of entertainment for the past decade, FICCI FRAMES has returned in its 11th edition this year. It is being held over three days, from March 16 – 18. Here is an overview of the turn of events on Day 1.

  • An illustrious inaugural session was held in the presence of high-profile dignitaries like – Maharashtra Chief Minister Ashok Chavan, Bollywood filmmaker Yash Chopra, Shahrukh Khan, Karan Johar, Katrina Kaif, Harsh Mariwala and Louise Sams. The ceremony was followed by keynote addresses by Shah Rukh Khan and James Nicholas Gianopulos (Chairman and CEO, Fox Filmed Entertainment Ltd). While James shed light on the emerging scope of 3D technology and the importance of Fox’s expertise in film distribution, Shahrukh stressed that Bollywood has a lot to learn from its ‘experienced cousin – Hollywood’ in order to bloom as a film industry.



–  The inaugural session was also the platform for two book launches, The FICCI-KPMG Industry Report and the other on Entertainment Law.

–  Issues raised on the dias by other dignitaries included the need to curb piracy and to gear up to celebrate the hundred years of Indian cinema in 2013.

The inaugural session was followed by the following seminars, panel discussions and master class. Here’s a list of the highlights:

  • A keynote by Sir Martin Sorell (Chief Executive, WPP Group) on the changing trends of the advertising industry. Followed by a keynote by Nikesh Arora (President of Global Sales Operations and Business Development, Google Inc., USA), who spoke about the impact Google’s Android and Nexus One will have on consumer behavior, tele communication and mobile content.


  • A panel discussion on ‘How real is Reality TV? How can one create winning content?’ was moderated by Sidhharth Basu. The panel, consisting of television programming heads, managing directors and CEO’s, shed light on the emerging trends in reality shows. The discussion drew comparisons between fiction and non-fiction content that lead to a debate whether soap operas are going to be a thing of past.


  • The panel discussion ‘Indian films going global: Can our films really crossover?’ was thronged by a lot of delegates and lead to interesting discussions and revelations. Moderated by Karan Johar, the panel consisted of noted actors Rahul Bose, Nandita Das, Irrfan Khan, Vijay Singh (CEO, Fox Star Studios India Pvt Ltd.) and Franck Priot (Deputy Director, Film France, The French Film Commission). While Rahul Bose was believed “Indian films will never crossover as the decision was always dictated by the producer’s interests”, Vijay was more optimistic, citing the success of My Name is Khan. Franck shared the tactics used by the French film industry to get their films noticed and also stressed on the importance of support from the government to get films to crossover.


  • A highly specialized and rather serious discussion on the ‘Innovations & growth in M&E sector: Digital and others’ took place within a panel comprising of leaders of the digital media. The discussion was moderated by Marco Vernocchi (Global Managing Director, Media & Entertainment Practice, Accenture). The discussion brought forth the latest strategies being employed to generate content for the changing digital media platforms – particularly mobile devices and also efforts to contain piracy. The experts shared examples of recent success stories to paint an optimistic picture of the digital platform.


  • A screenplay writing master class was conducted by renowned Hollywood screenwriter Stephen de Souza who shared a few tips that would help a writer refine his script. The session lead to a fairly long and interesting Q&A session, which many attendees found to be one of the most satisfactory sessions throughout the day.



The evening concluded with a Networking Cocktails & Dinner event accompanied by entertainment that included a couple of fashion shows and dance performances.

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