Emami Ltd. created marketing history by launching its much-awaited Madhuri range of herbal hair and skin care products at a lavish launch on November 7. The launch had Madhuri Dixit, Emami Co-Chairmen R.S. Agarwal and R.S. Goenka, Alyque Padamsee, marketing consultant, and a galaxy of Bollywood stars lending support to the Madhuri-created range of herbal products. Emami will market the products under the brand 'Beauty Secrets by Madhuri'. The product basket includes talc, hair oil, shampoos, skin cream and cold cream. It's for the first time that Madhuri has lent her name to a range of cosmetics. Madhuri recalled how she had been collecting beauty tips and secrets across the globe during her world tours, which she wanted to share with others. That is why the products have been branded 'Beauty Secrets by Madhuri' and priced competitively, R.S. Agarwal stated.
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