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Last Updated 26.02.2020 | 10:39 PM IST



Ekta Kapoor launches her signature label ‘EK’ on Snapdeal

Television Czarina, Ekta Kapoor, who continues to set trends with her successful television shows, now allows buyers, to feel and look, every bit like their favorite television actresses. After creating stars with her vision, producer Ekta Kapoor, launches her very own collection, EK, comprising Indian ethnic wear and exquisite jewellery. The brand will retail sarees and jewellery that have shot to fame on her television shows on e-commerce giant, Snapdeal.

With over 500 shows across 20 General entertainment channels and several trillion hours of content, Ekta Kapoor has strived to help the modern Indian woman find her true expression. EK label is an endeavor to help the modern Indian woman find the route to express her thoughts and beliefs. Over the years Ekta has created different styles though her shows, which have inevitably gone on to become a cult in the television industry. It goes without saying that the styles sported by the leads of her shows have gone on to become trendsetters.

With EK Label, Ekta now hopes to reach out to women from different strata of society , feed their aspirations and make things easily accessible to them at affordable rates and at the best quality.

Talking about the label says Ekta Kapoor, "Millions of women all around the world, who are glued to Balaji shows every day, look upto and aspire to look like the protagonists, who are strong women with strong characters. What they wear also has a role to play in empowering their persona on screen. The looks we have put together in EK envisages each woman's battle and glory. Also the idea is to avoid second copy of the brand and make it available at affordable price".

Says Mouni Roy, "EK by Ekta Kapoor, is a range of premium exclusive ethnic wear and Jewellery for every occasion. I am elated at been picked to showcase her version of the Indian Woman. The colours, the intricate work and the detailing is akin to how she portrays her creative vision on her shows. Absolutely gorgeous and memorable". Says Divyanka Tripathi, "EK label's Snapdeal Range makes ethnic wear desirable for every women. Offering a vibrant collection that is chic, classy and traditional. I am totally in love with the sarees all over again."

EK label fabrics are handpicked from across the country from exquisite craftsmen to suit the need of a varied demographic. Ekta Kapoor's EK Label will be available on Snapdeal December 17, onwards.

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