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Last Updated 16.01.2021 | 9:11 PM IST



Ekta Kapoor launches her fashion label ‘EK’

Bollywood News

Balaji headhoncho, Ekta Kapoor after producing films and ruling the small screen for over a decade, has now decided to venture into the fashion segment with her signature label 'EK'.

Ekta Kapoor made a formal announcement today at a press conference in Mumbai, launching the label that features women's clothes and accessories, with lead actors from her shows, namely Sakshi Tanwar, Anita Hassanandani, Divyanka Tripathi, Paridhi Sharma, Sriti Jha & Karan Patel.

Ekta Kapoor's signature line will be available on Best Deal TV, India's first celebrity-driven 24/7 Home Shopping Channel started by Shilpa Shetty Kundra along with her husband Raj Kundra, Akshay Kumar with Sonakshi Sinha too as the co-owner. It will be aired nationwide from March 18 onwards.

Says Ekta Kapoor, "I've always looked to venture into new territories and with my label. I hope to reach out to women across the country. 'EK' is an endeavor to make fashion accessible and affordable".

Says Raj Kundra, CEO, Best Deal TV, "Ekta Kapoor has been a pioneer not just in television and films but also in fashion trends that have shot to fame with her successful television shows over the decade. The EK label is exclusive, aspirational and affordable and we are happy to introduce her label on Best Deal TV."

Ekta Kapoor's signature line 'EK' comprises Indian ethnic wear and exquisite jewellery including the ones that have featured in her shows.


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