n vein of the ever-expanding field of in-film promotions, the latest one is Boney Kapoor's Kyun Ho Gaya Na. The film starring Amitabh Bachchan, Aishwarya Rai and Vivek Oberoi will promote Hindustan Lever Ltd's popular brand 'Close Up'. The promotional activities will include on-line promotions, in-theatre activities and ground activities also. Also another popular brand Britannia will be promoted in David Dhawan's Mujhse Shaadi Karogi.
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