Bollywood Hungama
Last Updated 18.03.2019 | 10:32 PM IST
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Caricatured promotions of Yash Raj Films’ Hum Tum

Yashraj Films have come up with a one-of-its-kind promotional strategy for it’s upcoming venture Hum Tum. The movie directed by Kunal Kohli (who earlier directed Mujhse Dosti Karoge for Yashraj Films) stars Saif Ali Khan and Rani Mukherjee. In the film, Saif Ali Khan plays the character of Karan Kapoor who is a leading cartoonist. He creates these cartoon characters called Hum Tum but runs out of ideas to present them. Yashraj Films have come up with a unique interactive cartoon strip contest on their site wherein the user has to help out Karan Kapoor (Saif) to formulate his cartoon strip with their own wacky ideas. The idea should exactly fit in 3 frames and can be either in Hindi or English language. Cartoon strips will be designed on the selected entries, which will appear in one of India’s leading newspapers. The winner will get an exclusive limited edition copy of the winning cartoon strip, autographed by Saif Ali Khan and Rani Mukerji. All winners and their cartoon strips will also be covered their Website. To learn more about the contest in Saif Ali Khan’s own words, log on to http://www.yashrajfilms.com/humtum/index.htm

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