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The promos of Blue have already created waves both in India and internationally and the 'Chiggy Wiggy' track featuring international pop star Kylie Minogue is a rage. The digital music release will allow eager Bollywood & Kylie Minogue fans to access the much awaited soundtrack of the film directly on their mobile phones and digital music devices. The music of Blue is now available under the T-Series label globally.
Expressing his delight over the launch, A. R. Rahman said, "It's a great idea for the movie industry and I was very excited when I heard about the digital release of the music. Anything new is exciting for people and those, who believe in owning legitimate music, would be excited by this product. It is also a gate opener for future expansions, because right now the music is going to have MP3 quality and then in future it could have more high quality WAV files like 96 k, 24 bit and people will definitely enjoy probably four times better than a CD quality of music. So this is a great starting point."
This initiative to release the music of the film on the digital platform first is being seen by the Indian music industry as a major step towards combating piracy and illegal downloads. Commenting on this pioneering kind digital initiative for a Bollywood film, Neeraj Roy, MD & CEO, Hungama Digital Media said, "Releasing the music of the film on the digital platform simultaneously has several positive implications for consumers, for record labels and for the Indian music industry. The digital platform will allow Bollywood fans across the world to access the music from a device that is always with them- the mobile phone. It will also ensure content is protected, thereby enabling the industry to mitigate losses incurred by the entertainment industry due to piracy."
Adding to this, Bhushan Kumar, Chairman & Managing Director, T-Series said, "The digital platform has become a widespread medium to consume entertainment. India too is seeing a rapid growth of mobile phone and internet users. Keeping this in mind, the digital platform is perfect for the music release of a film like Blue which has already been popularized, in India and internationally, for the music compositions of A. R. Rahman including the hit single with Kylie Minogue. Amongst the many benefits of the digital music launch, the most significant one for us as a music label is a big step towards giving consumers legitimate content and curbing piracy of our content."
The digital distribution of the music is done by Hungama Digital Media across the internet and mobile.