A host of film distributors, exhibitors and music companies have come together and floated a joint venture company for digital distribution of movies. Time Cinemas - a company set up to take on the Mukta Arts-Adlabs joint venture has Tips, Venus, Bharat Shah's Mega Bollywood, Time, Baba, Tilak and Prachar, all having equal stakes in the company. The digital format of delivery is aimed at controlling piracy, saving distribution costs and providing better picture quality to cinema halls. According to Time Cinemas managing director Dhiraj Shah, the digital format is the most economical, secured and high revenue generating innovative idea in the new era of digital cinema. The entire system will be encrypted and secured so that piracy will not be possible.
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