Bollywood Hungama
Last Updated 22.03.2019 | 8:36 PM IST
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Bollywood designer weds in style

While on release schedules, it’s the second time a Yash Chopra film will clash with a Sanjay Gupta film. If you’d recall, Gupta’s KAANTE and Chopra’s SAATHIYA were released on the same Friday in 2002.

This year, on November 12, Yash Chopra’s Big BSRK starrer and Gupta’s MUSAFIR will clash on the date. I am not in the least worried, Gupta informs me, There’s ample space for big releases in the Diwali week. I won’t deny that it’s a big opposition, but I am not going to budge from the date.

In the meantime, Gupta is geared up to release the music of MUSAFIR in the next few weeks. And he has hit upon a novel strategy to promote the music. Gupta has decided to approach all leading film journalists, make them hear the songs, request them to rate it accordingly and then flash those ratings/comments on the cover of the CD/audio cassette.

Yes, the CD/audio cassette covers of MUSAFIR will not bear the pics of the stars [Sanju, Anil, Manjrekar, Priyanka, Aditya], but the comments from reputed film journos. Even if the comments are negative – if someone hasn’t really liked the music – I’d still publicize it on the cover of the album. Let the buyer then decide whether or not to buy the album, Gupta states.

That’s another gutsy move from Gupta!

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