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Last Updated 22.01.2020 | 10:29 PM IST
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Bipasha Basu to endorse Kinetic-SYM scooter

Basu has been signed on by two wheeler manufacturer Kinetic Motor as brand ambassador. Though she can be the ambassador for all Kinetic brands, she would primarily be seen endorsing the upcoming Kinetic-SYM scooter, slated for launch next month. The upcoming Kinetic-SYM scooter, from Kinetic’s association with Taiwan’s $1.1 billion automotive giant SYM, would be targeted at women riders. It would feature a 125cc engine and promises to offer best-in-class performance, technology and user friendly features. Bipasha Basu was identified as a great brand fit based on a comprehensive research among 1200 intending buyers of gearless scooters. The research also showed that college girls aspire to be confident and ambitious. Bipasha Basu is viewed as a woman who has made it on her own merit and signifies the independent modern woman. Especially her role in the movie Corporate was found to be the favourite portrayal of today’s professional woman, and clinched her selection as the brand ambassador for the Kinetic-SYM scooter. Bipasha will feature in the mainstream advertising campaign for the Kinetic-SYM scooter, including television, print and internet. An outdoor campaign of hoardings and contests is also part of the plan, and a special audio-visual that demonstrates the new scooter to be played in all Kinetic dealerships will also feature Bipasha

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