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Rakhi's swayamwar was sure to attract millions of eyeballs that night and Big Pictures decided to run the promos of DO KNOT DISTURB during the break to reach out to a wider audience at one go. And the strategy worked wonders, for David Dhawan was flooded with calls and his Inbox was crammed with sms-es from across the country that night.
"The response was overwhelming. It's a known fact that television has a huge reach, but what I realized on Sunday night was that if you plug your promo in a widely-watched show, it can work wonders for your film. Believe me, I was inundated with calls every time the promo came on air. I got calls from even those whom I hadn't spoken to since the last few years... I am very thankful to Big Pictures for giving the film that exposure," David tells me.