Amitabh Bachchan, who is the goodwill ambassador of UNICEF along with his daughter-in-law Aishwarya, will join hands with other humanitarian partners to promote a new campaign of the UN. 'The World Needs More' is a new global campaign which caters to communities who are affected by crisis in order to provide them with basic facilities that will help them survive.
While Bachchan has already participated in a lot of social causes like helping the Uttarakhand flood victims and spreading awareness on polio, now Bachchan has taken personal interest in this campaign because he believes that each child must get the right to live and survive. Also, the new campaign allows participation of brands and public in order to raise funds for the ones who are in need.
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