When Big B makes a plea, it works, classic case being the Polio campaigns that have created a massive impact after he started making appearances in them. UP Power Corporation Limited has now roped in the superstar to make an appearance in an 'electrifying' 45 seconds animated film. The film clip will be played across theatres and television, some time next week. The animated film revolves around a character named Khushmat Lal as its protagonist, a man who lives on stolen electricity. Big B plays the Sutradhar (compere) and also appears on screen towards the end. AB is the brand ambassador of the state of Uttar Pradesh and hence has done the ad to help the government check power thefts.
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