This news will sound as music to those ears and eyes that are habituated to getting glued to the TV sets when the clock strikes 9 in the night. We are indeed referring to the game show ‘Kaun Banega Crorepati’ (KBC). The good news is that the makers of the show that features the legendary Amitabh Bachchan are back with sixth season that’s most likely to start in September.
This time, the makers have announced ‘Sirf Gyaan Hi Aapko Aapka Haq Dila Sakta Hai’ as the communication theme. Talking about the show, Danish Khan, Senior Vice President & Marketing head, SET, said that the challenge was how they should take the philosophy to the next level. He added that they came up with ‘Gyaan…’ theme because it is a great factor to empower people. And while commenting on Big B, he said that there is nobody like him and that his appeal transcends across all age groups. He also added that Big B can relate and connect with people of all backgrounds and his command over the language – both Hindi, English and many other local languages, his humility and sincerity are the factors that drive his popularity.