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The black, fragrant soap, encased in bold and shiny black met its ideal match in Lux Ambassador, Aishwarya Rai Bachchan where the tantalising aroma of the unusual black bars complemented the mysterious and remote beauty of Aishwarya. Launching the ‘Lux Provocateur’, Aishwarya said that the black soap bar was reminiscent of a bygone era of delicate, elusive scents, and women who seductively commanded attention by their mystery.
Constructed on a ‘Fairyland’ theme, the launch was redolent with the fragrance of black roses and violets seeped into the airy setting even as India’s first black soap took guests by surprise. Even the dance recital by Sandeep Soparkar and Jesse Randhawa could not attract attention away from this.
Speaking on the occasion, HUL Marketing Manager for Skincare Products Mr. Srikanth Srinivasamadhavan said, “Lux has always focused on providing something unique to its consumers. The launch of ‘Lux Provocateur’ is another leap in that direction. Provocateur is a special creation, a product that calls for attention by its uniqueness in content, fragrance and colour.”