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Last Updated 10.04.2020 | 12:03 PM IST
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Anushka Sharma campaigns for noise free Diwali through ‘Pawsitive’

While she has often been open about her love for animals, especially her pet dog Dude, Anushka Sharma has now decided to campaign for yet another cause this Diwali. After her recent initiative to prevent culling of stray dogs in Kerala, Anushka is now encouraging people to celebrate Diwali in a safer and 'Pawsitive' note by asking them to reduce noise levels.


Anushka Sharma will generate awareness & sensitize people towards reduction of noise and fire crackers for the sake of animals through the 'Pawsitive' initiative. Around Diwali, fire crackers generate massive noise pollution. It's a proven fact that in Indian cities, noise pollution levels go up by a stupendous 80 to 100 per cent around Diwali. The sound created by these crackers scares animals & disturbs their everyday life patterns. Ahead of Diwali, Anushka will launch an extensive social media campaign through Facebook & Twitter to encourage people to reduce use of crackers, especially in residential areas.


Speaking about the same, Anushka Sharma said, "Animals are our best friends. They make me laugh & I share a personal bond with them. Their welfare is one cause that's close to my heart & I will keep taking up initiatives that make us care for them too. When someone bursts fire crackers during Diwali, they don't think of how it affects animals or birds. With 'Pawsitive' I hope I can inspire some of us to care about them, and avoid making a lot of noise. Diwali is a festival of lights & happiness, and can also be celebrated with your family in a safe & healthy manner."

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