For Anupam Kher, it isn’t enough to be on a social network regularly. Unlike other celebrities who bond with their followers on the popular social network (Twitter) and then leave it that, Anupam wants to personally meet these folks with whom he has established a virtual bond.
The actor has devised an ingenious plan to meet up with his virtual family on a geographical basis. In every major city of the world where Anupam would happen to visit, he will invite his friends from the social network for an evening of bonding at a common venue.
Anupam has already hosted two such parties at posh suburban hotels in two different cities of the world. A third is to follow very shortly.
Anupam calls these meetings ‘Tweet Talks’.
Explaining his methodology of bonding globally, Anupam says, “For me it is not enough to just know my followers on Twitter. I need to meet them to really understand our bonding. Earlier this year when I was shooting in Edinburgh, I had my first Tweet meet. My followers drive in from miles outside the city to attend the party. The Tweet meet was so successful in Edinburgh that I’ve just hosted another very successful Tweet in Toronto where folks from as far as Vancouver attended.”
Now Anupam will have a third Tweet meet in London. “I’ll be shooting in London next month for Rohit Dhawan’s Desi Boyz. My Twitter followers from London and around the city will attend.”
For Anupam bonding globally is a big thing. Last month he lectured at the prestigious Kellogg School of Management.
“And I didn’t lecture about cinema or Bollywood. I spoke on the power to change lives. It feels good to reach out beyond cinema.”