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It's an anomaly in the world of awards. An award for the animators and by the animators, at the TASI Viewer's Choice Awards (TVCA) the audience will vote and reward the best of animation from India and abroad. The awards are one of the main attractions of India's largest animation festival, Anifest India 2009, scheduled for 18-20 September '09 in Mumbai.

Speaking to Bollywood Hungama, Ranjit Singh, Honorary Secretary of The Animation Society of India, the organizers, said, "The awards were initiated with a two fold objective: to ensure that the collected audience at the festival get to see the best animation work from across the globe and to choose the winners through a popular vote given by the audience, thereby staying true to the philosophy of the festival - 'For the animators, By the animators'."

"It's definitely a bigger high to be recognized and felicitated by your peers. The awards are now in their third year and the audience can look forward to some really interesting work from all over the world."

TASI has received 360+ entries for the awards, including those from Singapore and the US, which will be adjudged in separate student, independent professional, commissioned and teacher's film categories.

Talking about the X-factor of the awards, Vaibhav Kumaresh, Honorary Jt. Secretary asserted, "In most of the animation festivals, we see the film makers walk up and down the stage with awards. However we rarely get to see their films! TASI Viewers Choice Awards is a unique platform, where the audience gets to see not just the nominated films, but the entire cream of the past one year's animation films across all categories. And there are film screenings on each day of the festival giving a refreshing break from the masterclasses."


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