Earlier we had reported that Amitabh Bachchan has been roped in as the brand ambassador for the channel for farmers named DD Kisan. Along with that, buzz was also that the megastar charged a whopping Rs. 6.31 cr for endorsing the channel.
However, now denying all the allegations, veteran actor has issued a statement to the media saying that "I wish to state that I have not entered into any contract with Door Darshan, on the endorsement of their Channel DD Kisan, and neither have I received any money from them. I worked with the advertising agency Lowe Lintas on the campaign for DD Kisan, and have not entered into any contract with them either, nor have I received any money from Lintas, as being stated. My 'deliverables' on this campaign have been executed by me many days ago. I work pro bono on various issues and DD Kisan Channel is one of them. If there is any evidence or proof to the contrary, please forward them to me for verification."
It has now been clarified that Amitabh Bachchan is just helping the advertising agency Lowe Lintas in strategizing the promotional plan for the channel and his involvement is strictly because he believes in the cause.
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