Readers may recall that few weeks back, Bollywood Hungama had done a newsbreak about the Sidharth Malhotra is being signed as the brand ambassador of the fashion portal ‘AmericanSwan.com’. Now, the brand has officially announced about Sidharth Malhotra coming on board as their brand ambassador. The brand believes that this urbane & stylish celebrity will lend his youth appeal & popularity to promote American Swan’s latest fast-fashion, youth collection of apparel and accessories named ‘As Original’.
Talking about this association, Sidharth said, “Today, all of us want to dress smart and maintain our own distinctive style, as dressing is all about expressing our individuality. My generation looks forward to new trends and fast-moving styles. I am happy to be associated with American Swan, a promising online fashion brand that is young, fresh and stylish and offers high-street fashion.” Echoing his sentiments was Anurag Rajpal (Director and CEO, American Swan Lifestyle Company), who said, “We are pleased to announce Sidharth Malhotra as the new face of our brand. Through our partnership with Sidharth, a hugely popular youth & style icon, we will be able to positively engage with the young people across the country. Sidharth is a heartthrob among teens & his innate style, effervescence and liveliness go very well with the core attributes of our brand.”