After the rugged Arjun Kapoor had been taken on board for endorsing male grooming products for Philips, it is the adorable Alia Bhatt who has now been roped in to endorse products from this popular electronic brand in India. The actress has recently been signed as the brand ambassador for Philips India for its new beauty range, that is, Philips Kerashine range of appliances.
After her super successful debut with Dharma Productions' Student Of The Year in 2012, Alia Bhatt has gained popularity as the latest teen sensation and the actress had a rather amazing 2014 considering that three of her films, Highway, 2 States and Humpty Sharma Ki Dulhania got a phenomenal response.
Alia Bhatt has also bagged many endorsement deals after tasting victory in this film industry. And now, commenting on her association with Philips India, Director Marketing Personal Care, Anurita Chopra stated that since their products signify a new age woman with attributes like confident, smart Alia Bhatt is a perfect representation for their beauty products considering her young and stylish image.
The company has decided to run a 360 degree marketing campaign and will also be shooting a TVC with Alia for the same.
Currently, on the Bollywood front, Alia Bhatt will be soon seen with Shahid Kapoor in Vikas Bahl's next titled Shandaar, a film on Indian destination wedding.
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