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This new campaign will be aired from 26th March ’06 onwards. The campaign has been conceptualized by adman Prasoon Joshi of McCann Erickson with direction of Abhijit Chaudhuri of Black Magic Productions. The campaign reflects the newfound confidence of the Indian youth. Its wit and humor speaks through the new generation.
After their last campaign Thanda Matlab Coca-Cola featuring Aamir Khan, Aishwarya will now explore her funny side with the art of whistling.