Bollywood has time and again come to the aid of causes that need mass appeal. Noted actor Abhishek Bachchan has been appointed as the brand ambassador to spread awareness about Dyslexia, which is a neurological condition of children with high intelligence quotient but having special educational needs. The actor will be promoting national awareness about Dyslexia through a combination of mass media messages and on-ground outreach programmes for such kids in collaboration with 'Prerna', a public trust based in Ahmedabad involved with the education of dyslexic children. "Today let us work together to help our geniuses to find their true place in the sun", said Abhishek. "The sooner we are able to help dyslexic children, the better we will be able to unlock their trapped genius and help them contribute their intelligence to society," he added.
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