Dharamendra did not just etch his name in celluloid forever, but also the brands that he endorsed hit gold in the bargain (no prizes for guessing that we are talking about Bagpiper). Remember the famous tagline (in Dharamji's husky voice) 'Khoob jamega rang, jab mil baithenge teen yaar. Aap, main aur Bagpiper.' This campaign was later taken forward by his son Sunny Deol.
Well, the irony is that, Dharam ji is apparently off drinks now. However, the buzz is that his nephew, Abhay Deol probably has taken over the baton from his uncle dearest and is now all set to be the brand ambassador of McDowell's No. 1, informs sources close to Bollywood Hungama.
If the aforesaid news is true, then it'll be interesting to see how Abhay will feature in the campaign for McDowell's No. 1.