When it comes to publicity, you cant beat the Time people. Their latest flick, JODI NO. 1, is being publicised in the most novel way. The latest, according to producer Pravin Shah, is that they have painted one entire Western Railway train with the logos and photos of the film. The train will ply from Churchgate to Borivali for two months, starting this week. This is the first time a film is being publicised on a local train. Whats more, Pravinbhai has also booked 20 BEST double-decker buses, which will be bedecked with stills from the film. Besides this, a record number of 150 hoardings of the film will be displayed in Mumbai. Publicity No. 1 for JODI NO. 1, what say?
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