Management guru Prof. Arindam Chaudhuri is going all out to promote his directorial debut ROK SAKO TO ROK LO to the optimum. Come Saturday [November 20] and two separate teams of Planman Life [his production firm] will visit 40 pubs/night spots across two cities Mumbai and Delhi. The show will begin from Saturday, 8 p.m. onwards, with specially hired performers performing to the tracks of the film. The performers would interact with the crowd and shower gifts such as watches, glares and even a Harley Davidson bike to the winners. The entire exercise will go on till the wee hours of the next morning, Shubho Shekhar Bhattacharjee of Planman informs me. How does one get to know which pubs/night spots the teams would be visiting? Chaudhuri has tied up with Barista and the moment you order a coffee at any of their outlets, youd be given a leaflet that has the programme schedule, besides info on the film. Indeed, an extremely novel exercise to promote the film amongst its target audience the youth!
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