Cinemax Theatres has joined hands with Peacock Project and MAM Movies and announced The Genesis Film Project. 101 charities will enjoy 5 minutes of limelight after 101 budding film-makers will shoot, edit and present their final pieces, all in 101 hours. 25 of the best films, arranged categorically, will then be selected to be screened at the exclusive premiere on 9th January at Cinemax Theatres. A panel of celebrity judges including Nagesh Kukunoor, Anupam Kher, Khalid Mohamed and others will choose the best films and award prizes to the winners. Child Relief and You, People for the Ethical Treatment of Animals and Society for the Prevention of Cruelty to Animals will be among the 101 charities that have come together to be a part of this project.
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