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Last Updated 17.10.2019 | 9:47 PM IST



CG Overdrive: Asian CG industry has experienced prosperity in recession

Sen Lai, Founder/Conference  Chair, CG Overdrive 2009

Sen Lai, Founder/Conference Chair, CG Overdrive 2009 presented the keynote to a packed auditorium of local and international

delegates. Lai made a few points about the CG industry in general and about the event’s history in particular. Here’s a quick


On prosperity in recessionary times:

The burning question to me in recent times, is not how to cerate a more exciting and thriving industry locally, but rather,

how to stay competitive in our business in this industry globally. The recent recession has affected the economy negatively;

however, it almost seems as if the entertainment industry in Asia – more explicitly the CG industry – has experienced some

form of prosperity in these times.

On the CG industry in Singapore:

Major studios like Lucasfilm, Ubisoft, Koei and most notably recently Double Negative have found themselves happily settling

in Singapore.

On CG Overdrive’s role:

CG Overdrive has become a world class event, attracting delegates from across 19 different countries and professionals from

every elite studio the world has ever known, imparting knowledge and inspiring the audience. The event has also been

indirectly responsible for many B2B collaborations.

On the story behind CG Overdrive:

The first time I organized a public CG event (in 2001), I was part of a small but very passionate group of people who wanted

to make a difference to the non-existent CG industry at that time.

The first competition event attracted 100 plus entries, and a small celebration finale attended by over 30 people was held in

a small theatre. I could remember we were working very late the previous night to set things up, as there was no funding, we

had to do almost everything there is to do. It was very tiring… but it was magical. This would be the initial pre cursor to

the CG Overdrive that would be eventually founded in the year 2006.

On startups:

A big percentage of these initially successful studios fail after a few years. Getting a good company to startup is one

thing; getting a great company going is a totally different ballgame and requires almost a complete different form of

management and style of business as compared to the early days of a startup.

On success and risk-taking:

For most successful creative companies, the challenge is not to prevent risk, risk is always avoided. When a company becomes

successful in its previous endeavors, they would stick to the conventional way of doing things, because it had been proven

successful before; for example the way to craft stories, the type of stories, the medium of stories. And thus instead of

innovating new ways to challenge the norm, the very ingredient that made these companies successful, eventually would lead to

their failure.

On Asia’s future prospects in CG:

I hope that in the next few years, the industry would continue to flourish as it has so far and that Asia will truly be a hub

for computer graphics and animation.

More Pages: Rocky Box Office Collection

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