GUSTAAKH ISHQ is the story of poems, heartbreaks and a lot more. The year is 1998. Nawabuddin Saifuddin Rehman Rizvi aka Pappan (Vijay Varma) runs an Urdu printing press, Mustaqbil Printing Press, one of the few ones left in Delhi. His business is in ruins and to save the press,... his brother Jumman (Rohan Verma) gets a sleazy writer, Faruqui (Lilliput), on board. Pappan refuses to print his works due to the nature of his writing. Faruqui leaves in a huff but happens to mention the name of a shayar named Aziz. His mother (Natasha Rastogi) freezes on hearing Aziz's name and this makes Pappan suspicious. Further enquiries reveal that Aziz Beg was a popular shayar of the early 70s. Sadly, one day, he disappeared from Delhi. Pappan finds his telephone number. He calls on the number, hoping to persuade Aziz to publish his works for the first time ever. Aziz's daughter Mannat (Fatima Sana Shaikh) picks up the phone. She gets intrigued by the offer and she asks him to come over to Malerkotla, Punjab, where they reside. Pappan arrives in Malerkotla and meets Mannat. However, Mannat makes it clear that her father doesn't want to publish his works. Not ready to back off, Pappan meets Aziz. He introduces himself as an aspiring shayar and requests that Aziz be his mentor. Aziz agrees, not realising that Pappan is simply here to publish his shayaris and save his printing press. What happens next forms the rest of the film.
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