B.O. update: Business hit by cold wave!

 

The dipping temperatures have resulted in the business turning ice-cold everywhere. Earlier, the industrymen would always state that the evening and night shows would take a beating due to the cold wave, but this year, even the noon shows are faring poorly.

B.O. update: Business hit by cold wave!

 

The two new releases, SUPER STAR and MITHYA, started on a 20% - 25% note, with SUPER STAR opening slightly better at places thanks to the fantastic promotion initiated by its producers [Shree Ashtavinayak]. However, MITHYA is enjoying better reports and the trade is hopeful that the collections would shoot upwards on Saturday.

 

 

Play the video below to check out the audience reaction to "Mithya"

 

 

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