Box Office: Understanding the economics of Piku

 

The Deepika Padukone, Amitabh Bachchan and Irrfan Khan starrer Piku has been receiving much acclaim from the critics and audiences alike. In fact the film that released a couple of weeks Box Office: Understanding the economics of Piku

 

back has continued its run at the box office despite new releases hitting screens. In this report we take a look at the economics of the film to analyze its overall profitability for the film's

 

makers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Head	Amount (INR cr.)	Comments
Cost Of Production	22.00
Cost of Marketing (P&A)	10.00
TOTAL COST	32.00
India Theatrical Box Office	75.08	As of 28-May-2015
Distributor's share (A)	33.79	Approximately
Overseas Theatrical Box Office	34.06	As of 24-May-2015
Distributor's share (B)	17.03
Home Video, Music, Digital & Ancillary Rights (C )	6.00	Approximate
Satellite Rights (D)	15.00	Anticipated
TOTAL RECOVERIES (A+B+C+D)	71.82
PROFIT	39.82
RETURN ON INVESTMENT (ROI)	124.43%