Box Office: Aamir Khan's multiplier theory

 

The Aamir Khan starrer Dhoom 3 that released towards the end of 2013 generated massive collections at the box-office, breaking multiple records. While we at Bollywood Hungama take a look at how each film fares at the box-office in comparison to the previous releases, Aamir Khan threw open yet another comparative metric.

Box Office: Aamir Khan's multiplier theory

 

According to Aamir Khan, "To measure a film's success, you need to see the weekend figures and compare it with the total collection. Like 3 Idiots did Rs. 40 crores on the weekend and the total business was Rs. 202 crores, so the weekend multiplied by 5, is the behavior of the film which is very good. That shows people have gone again and again to see the film. Jo film teen din mein 100 crore karein aur total mein 200 crore karein, then that film is not good."

 

In this report while comparing the quality of movies, we introduce a Metric - Weekend to Lifetime Multiple for the 100 crore club. According to this comparison, a higher multiple indicates strong content and therefore longevity at cinemas, which in turn signifies footfalls being attracted in subsequent weeks.

 

From this analysis, the recent release Bajirao Mastani featuring Ranveer Singh, Deepika Padukone and Priyanka Chopra ranks third overtaking Aamir Khan's PK, Bhaag Milkha Bhaag, Krrish 3, Barfi and others. On the other hand, the Shah Rukh Khan, Kajol, Varun Dhawan and Kriti Sanon starrer Dilwale that featured massive opening day collections ranks 26th on the list.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Rank	Movie Name	Opening Weekend (Cr.)	Lifetime (Cr.)	Weekend to Lifetime Multiple
1	3 Idiots	40.65	202.47	4.98
2	Tanu Weds Manu Returns	38.15	150.7	3.95
3	Bajirao Mastani	46.77	167.1	3.57
4	P.K.	95.41	340.8	3.57
5	Bhaag Milkha Bhaag	32.3	108.93	3.37
6	Krrish 3	72.8	244.92	3.36
7	Barfi!	34.60	112.15	3.24
8	Singham	30.98	100.30	3.24
9	Golmaal 3	33.58	106.34	3.17
10	Bajrangi Bhaijaan	102.6	320.34	3.12
11	Yeh Jawaani Hai Deewani	62.11	188.57	3.04
12	Ready	40.65	119.78	2.95
13	Ghajini	39.02	114.00	2.92
14	Dabangg	48.50	138.88	2.86
15	Kick	83.83	231.85	2.77
16	Rowdy Rathore	48.30	133.25	2.76
17	Holiday - A Solider is Never Off Duty	41.32	112.45	2.72
18	2 States	38.06	102.13	2.68
19	Dhoom 3	107.61	284.27	2.64
20	Grand Masti	40.18	102	2.54
21	Housefull 2	42.50	106.00	2.49
22	Bol Bachchan	43.10	102.94	2.39
23	Dabangg 2	65.00	155.00	2.38
24	ABCD - Any Body Can Dance 2	46.35	105.74	2.28
25	Chennai Express	100.42	227.13	2.26
26	Dilwale	65.09	144.67	2.22
27	Goliyon Ki Raasleela Ram-leela	52.75	116.33	2.21
28	Don 2	48.39	106.71	2.21
29	Ek Villain	50.7	105.62	2.08
30	Ek Tha Tiger	100.16	198.78	1.98
31	Race 2	51.35	100.45	1.96
32	Bang Bang	94.13	181.03	1.92
33	Jai Ho	60.68	116.00	1.91
34	Happy New Year	108.86	203	1.86
35	Singham Returns	77.69	140.62	1.81
36	Agneepath	67.50	115.00	1.70
37	Bodyguard	88.75	148.86	1.68
38	Prem Ratan Dhan Payo	129.77	208.88	1.61
39	Son Of Sardar	66.02	105.03	1.59
40	Jab Tak Hai Jaan	80.73	120.85	1.50
41	RA.One	92.00	114.29	1.24

 

 

Taking the comparison a step further we also decided to list a few of the films that have featured a good multiplier rating. Unlike the 100 crore club this list comprises of smaller releases like Vicky Donor, Ishaqzaade, Raajneeti, Tanu Weds Manu and others. Here it is the Ayushmann Khurrana, Bhumi Pednekar starrer Dum Laga Ke Haisha that takes the second slot.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Rank	Movie Name	Opening Weekend (Cr.)	Lifetime (Cr.)	Weekend to Lifetime Multiple
1	Queen	10	61	6.1
2	Dum Laga Ke Haisha	6.12	30.19	4.93
3	Vicky Donor	7.40	35.50	4.80
4	OMG Oh My God!	18.65	81.46	4.37
5	Kahaani	13.83	51.55	3.73
6	Tanu Weds Manu	11.27	38.47	3.41
7	Zindagi Na Milegi Dobara	28.25	90.27	3.20
8	Ishaqzaade	15.91	45.73	2.87
9	Ajab Prem Ki Ghazab Kahani	22.52	64.60	2.87
10	Paa	10.90	30.49	2.80
11	Raajneeti	33.63	93.66	2.79
12	My Name Is Khan	30.00	82.52	2.75
13	Badmaash Company	13.03	35.41	2.72
14	English Vinglish	13.06	34.86	2.67
15	Housefull	29.80	75.62	2.54
16	Once Upon A Time In Mumbaai	22.01	55.47	2.52
17	Special 26	27	66.8	2.47
18	The Dirty Picture	32.70	80.00	2.45

 

So what are your views on Aamir Khan's proposed new metric? Do let us know.