When Dhurandhar The Revenge entered theatres, much of the early conversation revolved around Ranveer Singh’s character, the scale of action set pieces and the film’s dialogue-heavy dramatic moments. However, as the film continues its theatrical run and online presence grows, another character has steadily found space in audience conversations.
Rakesh Bedi’s Jameel Jamali has emerged as one of the film’s most widely shared characters on social media, with viewers responding strongly to his humour and screen presence. Initially positioned as comic relief within a high-intensity narrative, the character has gradually built strong recall value online.
A key driver of this response has been the dialogue “mera bacha hai tu,” which has travelled beyond the film into meme culture and short-form content across platforms. The line is now being widely reused in edits, reels and fan-created clips, contributing to the character’s growing visibility.
Brands join the trend around the viral dialogue
As the dialogue gained traction online, several brands began adapting the format for marketing creatives. The structure has remained largely consistent across campaigns. The line sets up the emotional hook and is followed by a product-led twist tailored to the brand’s messaging.
What started as organic meme circulation has now moved into structured brand participation, reflecting how quickly film moments can enter digital marketing cycles when they resonate with audiences.
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Industry conversations around Dhurandhar have already highlighted its box office momentum and its positioning within the current theatrical landscape. Filmmaker Kunal Kohli recently commented on the film’s performance, describing it as an example of the potential of Indian-rooted storytelling and the scale at which locally driven narratives can connect with audiences.
More Pages: Dhurandhar The Revenge Box Office Collection , Dhurandhar The Revenge Movie Review
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