Fashion e-tailer AJIO has partnered with Jio Studios to launch a limited-edition merchandise collection inspired by the spy thriller Dhurandhar. The collaboration arrives as the makers prepare for the release of the film’s second instalment, offering fans a chance to engage with the franchise through fashion.
According to the announcement, the collection draws inspiration from the film’s bold tone and high-energy storytelling. The range blends graphic-driven designs with contemporary silhouettes, aiming to capture the cinematic style and attitude associated with the Dhurandhar universe.
The merchandise line features a variety of statement pieces starting at Rs. 349. Among the highlights are graphic T-shirts featuring dialogues from the film, signature T-shirts linked to Ranveer Singh’s character, and limited-edition signed Pathanis that reflect the larger-than-life persona seen in the movie.
In addition to the actor-inspired pieces, the collection also includes a range influenced by the on-screen style of Sara Arjun. The line interprets elements of her character’s look into contemporary outfits aimed at younger, fashion-conscious audiences. The designs combine striking graphics with confident tailoring, bringing together cinematic elements and everyday streetwear aesthetics.
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Through this collaboration, AJIO aims to extend the film’s cultural presence beyond the screen by allowing audiences to incorporate its themes and visual identity into their personal style. The partnership also reflects a growing trend of fashion platforms teaming up with entertainment properties to create pop culture-inspired collections.
The initiative forms part of AJIO’s broader strategy to engage customers through fashion-led collaborations connected to major cultural moments. By aligning with film franchises and entertainment brands, the platform seeks to bring fans closer to the stories and characters they follow.
Produced by Jio Studios and B62 Studios, Dhurandhar gained attention for its high-octane action, stylised storytelling, and ensemble cast. The film is written and directed by Aditya Dhar.
The franchise is now set to expand with the upcoming sequel, Dhurandhar: The Revenge, which is scheduled for a global theatrical release on March 19, 2026. With the new merchandise collaboration, the film’s creators and partners are looking to further amplify fan engagement in the lead-up to the sequel’s release.
More Pages: Dhurandhar The Revenge Box Office Collection , Dhurandhar The Revenge Movie Review
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