Badshah launches ‘Badboy Pizza’ QSR brand, features special Pushpa-inspired pizza on menu : Bollywood News

Ahead of his debut at Paris Fashion Week, rapper, singer-songwriter, and entrepreneur Badshah is entering India’s quick service restaurant (QSR) industry with the launch of his new venture, ‘Badboy Pizza’, a mass-premium pizza QSR chain. The brand is being launched in collaboration with Ghost Kitchens India, a cloud kitchen-led F&B company founded by entrepreneur Karan Tanna.

Badshah launches ‘Badboy Pizza’ QSR brand, features special Pushpa-inspired pizza on menu

Prior to the launch, a marketing campaign featuring Badshah in a heated dispute and being slapped by a pizza circulated widely online, aiming to highlight the brand’s tagline, ‘pizza that slaps’. The video received over 8 million views across social media platforms, drawing attention to the upcoming venture.

Currently operating from its flagship outlet in Andheri, Mumbai, the brand plans to expand to 50 outlets across India’s top five metros in the next three years, aiming for an annual recurring revenue (ARR) of Rs.150 crores. It follows a hybrid model with dine-in spaces and cloud kitchens, reflecting Badshah’s desi and accessible brand identity.

Badshah shared, "Badboy Pizza is an extension of my personality — rooted, bold and real and this launch is special since I’ve always dreamt of having my own pizza chain! Drawing upon diverse culinary experiences from my travels over the years, my vision was to forge a brand that embodies international quality while resonating deeply with homegrown appeal. Partnering with Karan Tanna and Ghost Kitchens ensures we’re building not just a brand, but a truly world class and accessible culinary experience.”

Karan Tanna, CEO, Ghost Kitchens India stated, “Badboy Pizza is poised to be the most exciting QSR launch of the decade. The brand reimagines what scalable QSRs of the future will look like. Badshah’s ability to shape trends and influence youth culture gives this brand an unmatched edge. Together, we’re building the future of QSR experiences in India.”

Badboy Pizza offers a diverse menu that blends Indian and global flavors, featuring options like Tandoori Tikka, Meh-Hee-Koh, Korean Spice, Chicken Shawarma, and Truffle Cacio-E-Pepe. A cinematic standout is the Pushpa Pizza, a movie-inspired creation that combines striking visuals with a bold, spicy flavor profile.

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