Samantha Ruth Prabhu stuns in repurposed Kresha Bajaj wedding gown, championing sustainability: This evokes a range of emotions”

Over the past year, she has undergone a significant health transformation, and sustainability has become a cornerstone of her well-rounded approach to life.

By Bollywood Hungama News Network -

April 26, 2024 - 12:44 PM IST

Popular Indian actress Samantha Ruth Prabhu turned heads at the Elle India Awards ceremony in Mumbai. Not only did she win the prestigious Leaders of Change (Female) award, but her outfit stole the show for its unique connection to sustainability. The ceremony, which celebrated individuals committed to building a more sustainable future, saw Samantha grace the red carpet in a stunning creation by designer Kresha Bajaj. But there was more to this outfit than met the eye. The gown was a clever repurposing of Samantha's wedding gown, originally designed by Bajaj herself.

Samantha Ruth Prabhu stuns in repurposed Kresha Bajaj wedding gown, championing sustainability: This evokes a range of emotions”

Samantha's vision for the dress transformed it from a traditional wedding gown into a sleek and edgy bodycon dress. This choice not only showcased her impeccable style but also served as a powerful statement on sustainability in fashion. This eco-conscious approach aligns perfectly with Samantha's recent lifestyle shift. Over the past year, she has undergone a significant health transformation, and sustainability has become a cornerstone of her well-rounded approach to life.

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A post shared by Krésha Bajaj (@kreshabajajofficial)

Talking about her sustainable sartorial choices and what they mean to her, Samantha says, “Originally crafted by my good friend Kresha Bajaj, wearing it reimagined this way, evokes a range of emotions. This dress has always been special, but now it symbolizes much more. We often tend to assign specific ideas or notions to our cherished possessions, rather than recognizing their true value, which often surpasses our initial perceptions. It can hold varied meaning and purposes, exemplifying the essence of sustainability: understanding the value of our possessions, our ideas beyond their conventional definitions.”

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A post shared by Samantha (@samantharuthprabhuoffl)

This isn't the first time Samantha has used her platform to promote sustainability. She has been vocal about her commitment to healthy living and has spoken out about the importance of making conscious choices for a better future.

On the work front, Samantha Ruth Prabhu will be next starring in the Indian instalment of Citadel called Citadel: Honey Bunny, which will premiere on Prime Video. She also signed a film titled Chennai Stories, and is in talks to reunite with Allu Arjun for Atlee Kumar's next project.