Global superstar, actor, and philanthropist Nick Jonas has teamed up with leading watch and accessories brand FOSSIL to launch a bold, nostalgic new collection that merges his personal style with the brand’s decades-long design legacy. The limited-edition ‘Machine Luxe’ collection debuted today, featuring seven watches and two watch rings, and offers a fresh take on FOSSIL’s bestselling Machine series.
Jonas, who has been a lifelong watch enthusiast, described the project as deeply personal. "It's the use of materials that give this collection a distinct personality. They're exceptionally personal pieces that elevate any look," he said. "I'm excited to share my love of watches and this collection with the world."
The global campaign for the collection was shot in Jonas’ hometown of New Jersey, capturing the singer-actor revisiting moments from his childhood—bowling alleys, local diners, and other personal landmarks. The campaign, directed and photographed by Anthony Mandler and styled by Sydney Lopez, was designed to evoke nostalgia, echoing the emotions Jonas felt when he purchased his first FOSSIL watch. “Collaborating with the FOSSIL design team has been a dream come true. They were receptive and open to my ideas throughout the entire process,” Jonas added. “I wanted to capture that feeling for today's customers and give them styles that feel elevated and luxurious but still embody the nostalgia synonymous with FOSSIL."
The Machine Luxe Sunray Dial watches are offered in Blue Vignette with a brown croc-embossed strap—a personal pick by Jonas—and Gold-Toned finishes, retailing at 15,995INR. The Machine Luxe Automatic line features skeletonized dials, premium Japanese automatic movements, and hand-assembled components, available in Gunmetal and Gold-Toned, priced at Rs. 24,495. Additionally, the Stone Dial watches feature Malachite, Aventurine, and Marble designs, extending the signature knurling onto the bracelets. Completing the capsule are Gunmetal and Green Vignette watch rings, priced at Rs. 11,995.
“Nick Jonas has a genuine love for watches and an authentic connection with FOSSIL brand, it having been his first watch," said Melissa Lowenkron, Chief Brand Officer of Fossil. "There's a sense of nostalgia and personal style he brings to the design-rooted in his own journey-that we know will resonate with fans and collectors alike."
The Nick Jonas x FOSSIL Machine Luxe Collection is now available on FOSSIL.in, all FOSSIL stores in India, and will roll out to premium global retailers starting September 2025.
Also Read: Priyanka Chopra, Nick Jonas, and Malti Marie light up Broadway with magical Aladdin night, see pics!
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