Experience South Korea in Mumbai: Zee Café’s Hello Seoul Festival to happen on March 22

Zee Café is set to host its first-ever on-ground Korean festival, Hello Seoul, on March 22, 2025 at Phoenix Marketcity, Mumbai. This free, immersive one-day event aims to bring the vibrant essence of Korean music, fashion, beauty, and cuisine to Indian audiences. The festival is part of Zee Café’s efforts to bridge global cultures with engaging experiences.

Hello Seoul – Korean Fest will transform the venue into a Seoul-inspired setting with neon-lit alleyways, cultural hotspots, and interactive experiences. K-pop artist Aoora will headline the event with high-energy performances, while visitors can enjoy Korean calligraphy, beauty workshops, and traditional arts. Food lovers can indulge in authentic Korean cuisine from top restaurants like Sun and Moon, Crumbdum Bakehouse, and Ishaara. The festival also features a curated marketplace, brand collaborations, and unique experiences such as Lenskart’s K-fashion runway, a Hanbok dress-up station, an AI-powered photobooth, and traditional Korean games.

Ashish Sehgal, Chief Growth Officer, Digital & Broadcast Revenue, Zee Entertainment Enterprises Ltd., said, “Hello Seoul is more than just an event; it’s a movement celebrating the growing love for Korean culture in India, with ZEE being at its forefront.”

Highlighting Zee Café’s vision, Samrat Ghosh, Chief Cluster Officer - West, North & Premium Channels, ZEE Entertainment Enterprises Ltd., said, “We are thrilled to bring Hello Seoul to life! Korean entertainment, music, fashion, and food have captivated fans worldwide, and as India continues to be a top global hub for K-pop fandom, Hello Seoul serves as a unique platform to celebrate and immerse attendees in Korean culture."

Rahul Rao, Chief Channel Officer, Zee Punjabi and English & Lifestyle Cluster, added: “Hello Seoul is Zee Café’s evolving approach to entertainment, where we go beyond content to curate large-scale, immersive cultural experiences that resonate with today’s audience.”

With an expected footfall of over 6,000 attendees, Hello Seoul aims to foster meaningful connections between fans, brands, and culture, reinforcing the rising influence of Korean Hallyu in India.

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