Dubai witnessed a night of glitz, glamour, and history as Shah Rukh Khan headlined the grand launch of ‘SHAHRUKHZ by Danube’—a premium commercial tower named in his honour. The event, held at Dubai Exhibition Centre, Expo City, was nothing short of spectacular, drawing over six thousand guests including top influencers, business leaders, and global media.
The biggest highlight? The AED 2.1 billion development sold out completely on its launch day, setting a new benchmark in Dubai’s real estate scene. Shah Rukh Khan, visibly moved, shared,
To see a project of this scale in Dubai carry my name is both an honour and a reminder of how generosity and vision can come together. Dubai has always embraced me with warmth - it’s a city built on courage, imagination, and the belief that nothing is impossible. ‘SHAHRUKHZ by Danube’ reflects that very spirit. I’m grateful to be associated with Mr. Rizwan Sajan and Danube, a brand that continually pushes boundaries and inspires people to dream bigger.”
The collaboration between SRK and Rizwan Sajan, Founder & Chairman of Danube Group, is being hailed as iconic. “The record-breaking success of ‘SHAHRUKHZ by Danube’ is a proud moment for us. This overwhelming response is a clear reflection of the project’s unmatched value - from its prime location with seamless access to Dubai’s key destinations, to its world-class amenities and thoughtfully crafted design inspired by global luxury standards. Every element of this tower was envisioned to offer a lifestyle that stands apart, and the demand we witnessed confirms that we have delivered something truly exceptional to the market,” said Rizwan Sajan.
Sajan went on to add, “Shah Rukh Khan and Danube share a parallel journey - both starting modestly more than three decades ago, driven by the belief that passion and persistence can rewrite destinies. Shah Rukh transformed his dreams into a global legacy, a philosophy that resonates deeply with our growth at Danube. ‘SHAHRUKHZ by Danube’ brings together these two stories of determination and aspiration, standing as a global testament to vision, value, and the limitless power of dreaming without boundaries.”
The tower, set to rise majestically on Sheikh Zayed Road, promises over 35 world-class amenities including a sky pool, helipad, and executive lounges. While speculation is already buzzing about a possible sequel—‘SHAHRUKHZ by Danube 2.0’—Sajan teased fans with SRK’s legendary line: “picture abhi baaki hai mere dost.”
With this milestone, Shah Rukh Khan once again proves why he’s not just the King of Bollywood, but a global icon whose name spells success across industries.
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