Katrina Kaif launches Kay Beauty’s new ‘jelly lip and cheek wand’ inspired by summer popsicles : Bollywood News

Katrina Kaif is embracing summer with a vibrant new addition to her beauty brand, Kay Beauty. Co-created with Nykaa, the actor-entrepreneur has launched the Jelly Lip & Cheek Wand — a multi-use blush stick inspired by the carefree charm of popsicles and sun-kissed days.

Katrina Kaif launches Kay Beauty’s new ‘jelly lip and cheek wand’ inspired by summer popsicles

Designed to offer a sheer wash of color for both lips and cheeks, the product reflects Katrina’s love for fresh, minimal beauty. While Kay Beauty is known for its range of high-performance makeup with a skincare-first approach, this latest launch leans into the season’s demand for lightweight, dewy textures and on-the-go ease.

“Some of my best childhood memories are of long summer days filled with sunshine, laughter and of course—popsicles!” Katrina said, recalling what inspired the product and continued, “That’s exactly the feeling we wanted to bring to life with the Jelly Lip & Cheek Wand. For me, summer beauty is all about skin that looks fresh, hydrated, and radiant without feeling too heavy, and this blush does just that. It melts into the skin like a sheer, balmy wash of colour, giving my lips and cheeks that soft, sun-kissed flush I love”.

With shades like Strawberry Crush, Berry Burst, and Orange Popsicle, the blush sticks are playful, nostalgic, and wearable, echoing Katrina’s signature beauty aesthetic. “We even gave the packaging a fun, playful twist to match the energy of this launch,” she added. “I personally love all the shades, but Berry Burst is my absolute favourite—it’s the perfect mix of playful, bold and versatile.”

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Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands, said, “With the launch of the Jelly Lip & Cheek Popsicle, we’re delivering a product that captures the essence of modern beauty—innovative, versatile, and effortlessly chic… This launch reaffirms our commitment to providing accessible, cutting-edge beauty solutions that empower our Kommunity.”

The product was launched alongside a campaign that captures the spirit of easy, breezy beauty that blends seamlessly into daily life. With Katrina fronting the visuals, the campaign highlights a side of her fans are familiar with - laid-back, confident, and effortlessly stylish.

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