They say 'Where there is a will, there is a way'. The same holds aptly true in the case of Ameesha Patel. Even though she became an overnight sensation with her debut film Kaho Naa... Pyaar Hai, her career in Bollywood didn't really take off as expected. But who has made a comeback of sorts with Race 2 is now also bagging number of brand endorsement deals.
One such brand, of which she was recently announced the brand ambassador is Shuddhi Jewels, a joint venture between Gitanjali Group, the and MMTC Ltd (a Government of India enterprise). Commenting on her association with the brand, Ameesha stated, "The name Shuddhi itself signifies purity and inspires trust! Each piece of jewellery available at Shuddhi Jewels assures purity and quality that is unsurpassed." Meanwhile, Shardah Uniyal (VP- Marketing, Gitanjali Group) said, "Shuddhi, as the name goes, means pure. The new Shuddhi campaign, shot with Ameesha Patel as the lead lady, is a story depicting day today instances in the life of a newly-wed couple. Ameesha was a natural fit for the brand for her natural beauty, versatility, intelligence and of course her love for quality jewellery."
Way to go, Ameesha!
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