SRK has another brand to add to his long list of endorsements. The King Khan will reportedly be paid Rs.5 crore every year for his association with this brand. The brand is known for having the most number of celebrity endorsers including Madhuri Dixit, Raveena Tandon, Sunny Deol, cricket captain Sourav Ganguly and also Amitabh Bachchan. The company in question is Emami. Shah Rukhs ad campaigns may include ads for Chyawanprash and few other herbal healthcare products as well. The Kolkata based Emami gets more than half of its revenues from their personal healthcare range. Other brands endorsed by Shah Rukh Khan include Pepsi, Hyundai, Airtel, Videocon, Sun Feast, Tag Heur and Mayur Suitings. Emamis prime catch, however, has been Amitabh Bachchan, who is its umbrella brand ambassador, though he was signed on for Emami Fast Relief and Emami Navrattan Oil. The talk within the trade circles is that Bachchan gets paid a remuneration of 10 crores-12 crores per annum, for this endorsement.
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