After the farce revolving around his film My Name Is Khan, it was the actor's endorsements that caught the lime light. Not too long ago, Shah Rukh was signed on as the brand ambassador for well known innerwear brand Lux Cozy. What's more his IPL team - the KKR, were also supposed to promote the brand on field as their uniforms would carry their logo.
However, a controversy took birth over this tie up as the brand is owned by Kolkata's Todi brothers, who are accused in the infamous case of hounding Kolkata youth Rizwanur Rehman to suicide.
The latest updates now state that SRK has, cancelled his endorsement contract with Lux Cozy. The reasons behind this sudden cancellation are apparently, the brothers involvement as well as the criticism by Muslim groups and civil societies in Kolkata.
Besides, Rizwanur's mother had also requested Khan not to endorse a product owned by the Todis. The deal hence, won't be going ahead anymore.
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